Toronto – April 7, 2026
GridBank has secured a $6 million (oversubscribed) Seed round co-led by StandUp Ventures, GreenSky Ventures (GreenSky Accelerator Fund VI) and Version One Ventures. Based in Montreal, GridBank is building a commercial library of readily-accessible and user-generated short-form video content that can be used by brands, agencies and other marketing teams to integrate user-generated content into their marketing workflows at scale. The proceeds will be used to expand the company’s sales and marketing efforts and further develop its enterprise product suite, including its API and Vault offerings.
As short-form video continues to emerge as one of the fastest-growing and most effective formats in digital advertising, brands and agencies are under increasing pressure to produce high volumes of authentic, performance-driven content. Traditional stock media libraries and in-house production workflows often struggle to meet this demand due to high costs, slow turnaround times, and limited relevance for social-first channels. GridBank addresses this gap by providing a scalable marketplace of verified user-generated content, enabling customers to efficiently source, license, and deploy mobile-first video across marketing campaigns.
GridBank’s platform combines a growing network of creators with proprietary moderation and recommendation engines to deliver high-quality, rights-cleared video tailored to customer needs. The company’s enterprise-focused roadmap, including centralized content management through Vault and workflow integrations via API, is designed to embed GridBank directly into performance marketing and creative operations.
“We invest behind exceptional founders tackling meaningful opportunities, and Laura and the GridBank team embody that. In a world increasingly saturated with AI-generated content, authentic user-generated content will be both more trusted and more valuable,” said Jeff Brunet, Managing Partner at GreenSky Ventures.
“This round accelerates our ability to build the transaction layer for real-world media at scale, and to make good on what drives us: creating a new, dignified way for all people to benefit directly from their own data,” said Laura Lalonde, CEO and Founder of GridBank.
About GridBank
GridBank is a Montreal-based technology company that provides a marketplace for authentic, mobile-first user-generated video. Its platform enables brands and agencies to source, license, and manage high-quality UGC at scale for use across digital advertising and marketing channels. Learn more at gridbank.io.
About GreenSky Ventures
GreenSky Ventures is a venture capital firm that invests in early-stage Canadian technology startups. Through its six affiliated GreenSky Accelerator Funds I–VI, the firm provides capital and strategic guidance to high-growth potential companies. Learn more at greensky.vc.
