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GreenSky Capital Leads $1.5M Investment in Funnelytics

June 8, 2020

GreenSky Capital Inc. (“GreenSky”) is very pleased to announce that the GreenSky Accelerator Fund III, LP (“the Fund”) has co-led a $1.5M seed financing round in Funnelytics Inc. ( with the MaRS Investment Accelerator Fund. Additional investors include Good News Ventures, members of the GreenSky President’s Club, and other local angels.

Funnelytics provides an online mapping tool and analytics platform for web traffic. It allows small agencies, freelancers and entrepreneurs to map out their own customers’ journey through: (1) a visualization canvas for marketing campaigns and customer flows, and (2) a data collection script that tracks and reports real time activity in web properties such as Google Adwords, Facebook Ads, Email Campaigns and more. In only 24 months since being founded, Funnelytics has generated over $3M in revenue and has built a community of 100,000+ free users and 10,000+ paying customers..

This CAD$1.5 million of financing will finance growth and enable the company to improve flow from existing data sources like Google and Facebook, while also launching new integrations with new channel partners like Clickfunnels and Shopify.

Mikael Dia, the CEO and founder, is a serial entrepreneur and experienced marketer. He has had three businesses including a small digital agency, and he founded Funnelytics in order to solve his own problem of mapping customer activity. Said Dia, “Funnelytics is a profitable and growing company, and we are excited to see how we can supercharge our growth and community with this capital and these new partners on board. COVID has made online marketing that much more dominant and has made small businesses more aware of the importance of tracking their marketing dollars, and we are looking to capitalize on that with our platform.”

Said GreenSky Managing Director, Greg Stewart, “Mikael is a born entrepreneur with a passion for online marketing. We look forward to a long fruitful relationship.”

About GreenSky Capital Inc. GreenSky Capital Inc. is an award-winning Toronto-based firm that makes investments in early-stage Canadian technology companies through its affiliated venture capital funds, GreenSky Accelerator Fund I, II and III. Our principals bring a combination of experience in technology, entrepreneurship, law and finance to high-growth potential companies and dedicated entrepreneurs. Learn more about GreenSky at

About Funnelytics Inc. Funnelytics is the #1 Funnel Mapping & Analytics Tool Built by Marketers, for Marketers. Understanding how your marketing efforts are performing should not be rocket science. As marketers, it is essential to understand the paths and touch points that visitors take to convert into customers, except all analytics tools are designed for data scientists. Funnelytics helps you visualize your customer journeys and overlay your data to instantly understand what’s making you money versus losing you money in your marketing. For more see:

About the GreenSky President’s Club

The GreenSky President’s Club is an exclusive not-for-profit angel investment group based in Toronto that provides members the opportunity to participate, both financially, and potentially as mentors, in high growth technology companies that are sourced, vetted and managed by GreenSky Capital Inc. For more see:

About MaRS Investment Accelerator Fund MaRS Investment Accelerator Fund (IAF) is a leading early stage venture capital firm. MaRS IAF invests in high-potential IT, health and cleantech companies in Ontario. IAF has over a 10-year history of successfully providing over 150 companies, built by extraordinary founders, with the capital, mentorship, and networks needed to validate ideas and bring products to market. Its mission is to keep Ontario’s talent and technology local while helping its companies go global. For more information, please visit