GreenSky portfolio firm Limelight Platform is excited to expand its offerings with the acquisition of Meshh, the leading SaaS-based spatial analytics technology provider. Meshh was previously a subsidiary of CSM Sport and Entertainment Holdings Limited.
A powerful complement to Limelight’s active first-party data analysis, Meshh’s spatial intelligence software and GDPR-compliant sensor technology provides the opportunity to understand vast pools of passive and anonymous data. The result is an industry-first marriage of Best-in-Class technologies that provides clients with a holistic view of event engagement and environment data through one intuitive platform and one vendor.
A full press release is available here.
Limelight also recently announced the hiring of Terry Foster as its Chief Executive Officer. Terry has served in a number of senior leadership roles at MarTech companies over the last 20 years. He is an experienced strategist with a deep understanding of how to build innovative MarTech solutions. He has also been an Advisor to Limelight since its inception.
“I’ve seen Limelight grow from a small Toronto start-up to a global leader with a blue-chip customer base,” noted Foster, “The company has limitless potential and I’m looking forward to scaling up and expanding our international footprint.”
A full press release is available here.
GreenSky Managing Partner, Greg Stewart: “Being in the live event space, COVID has presented enormous challenges for Limelight. Thanks to leadership from Founder and Director Jonah Midanik, the company has not only survived, but as these twin press releases indicate, it is coming out of the pandemic stronger than ever. We are already seeing the value of Terry’s experience and skill set, and like so many, we are looking forward to attending live events in the near future!”
About Limelight Platform
Limelight is a SaaS platform that helps global brands deliver memorable consumer experiences and measure the impact of their experiential marketing while dramatically improving results for companies like BMW, Porsche, RBC, Nationwide, Mazda, Kellogg’s and General Mills.
https://www.limelightplatform.com/
About Meshh
Meshh is a SaaS platform that provides world class, location based intelligence and interaction solutions. We help event organisers, venues and brands measure engagement and interaction in their physical spaces. Delivering insights to marketers about how customers behave in real world environments so they can deliver richer, more immersive experiences. Meshh is used by forward thinking companies like Tishman Speyer, Nielsen, Diageo, Sky Retail, Lexus, World Surf League, Endeavor and Momentum.
About GreenSky Capital Inc.
GreenSky Capital Inc. is an award-winning Toronto-based firm that manages a series of venture capital funds that invest in early stage early-stage B2B focused Canadian start-ups. GreenSky looks for long-term partnerships with high-growth potential companies and dedicated entrepreneurs and focuses on companies with complex intellectual property seeking support scaling their businesses. Our partners are all successful entrepreneurs with multiple exits that bring a unique combination of experience in technology, law and finance into a real-world context.
